Feature · Tracking
AI visibility tracking tool for ChatGPT, Gemini and Perplexity
By Maya Ellison, content lead · Updated 20 September 2026
In short
AI visibility tracking is a MentionChecker check run again on a schedule, daily, weekly or monthly, so every report shows how often ChatGPT, Gemini and Perplexity mention your brand, your share of voice against competitors, your average rank, and what changed since the check before. Paid from your balance, one check at a time. Your first check is free.
What is AI visibility tracking?
AI visibility tracking is measuring how often the AI engines mention your brand when people ask them about what you do, and running the same questions again on a schedule to monitor AI mentions over time. MentionChecker does it as a repeat: the same questions, the same AI engines and the same country, daily, weekly or monthly, with a History view that counts what changed since the check before. The What is AI visibility page defines the term and the work behind it.
MentionChecker is a pay-as-you-go AI visibility checker. It asks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot the questions people ask about what you do, and tells you whether your brand is mentioned in the answers. A mention is an answer with your brand in it. A citation is a page an AI engine lists under its answer as its source, and the report keeps every citation under the answer it came with.
One check records four things at once: whether each answer mentions you, which other names it mentions, which pages it cited, and where you sit in any list it gave. AI brand tracking over weeks turns those four into a mention rate, a share of voice, an average rank and a sources list that each move on their own.

What does AI visibility monitoring measure?
AI visibility monitoring gives three numbers on every check, each shown with its movement against the check before: how often you were mentioned, your share of voice, and your average rank.
| Number | What it counts | What moves it |
|---|---|---|
| Mentioned | The share of the check's answers with your brand in them | An answer that starts or stops mentioning you |
| Share of voice | Your mentions as a share of every mention the answers gave, with your place among the names | More or fewer competitor mentions than before |
| Average rank | Your average position in the answers that gave an ordered list, shown from three listings up | Being listed earlier or later, or dropping out of a list |
The Mentioned number answers the first question AI visibility monitoring is asked: whether the AI engines mention you at all. Share of voice puts that number beside everyone else's, so a rise in mentions that came with a bigger rise for a competitor shows as a fall in share of voice. Average rank matters on the questions that get a list, because a list has an order. The AI visibility score page defines each number as the report counts it, and the AI rank tracker page covers the standings behind share of voice.

Which AI engines does AI search monitoring track?
Six: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot. A check asks four of them unless you change the pick, a repeat asks exactly the AI engines the check it repeats asked, and every engine gets its own line on History, one point per check, so a change on ChatGPT is read apart from one on Gemini.
- ChatGPT: in the default pick and in your free first check. The ChatGPT visibility guide covers a first check on it alone.
- Google AI Overviews: in the default pick. Google's help page says an AI Overview appears in the results when its systems determine that generative AI can be especially helpful (Find information in faster & easier ways with AI Overviews in Google Search, read on 20 September 2026), so a question that comes back with no AI Overview is recorded and left out of this engine's mention rate, and its line counts only the questions Google answered. The Google AI Overviews visibility guide covers a first check on it alone.
- Google AI Mode: not in the default pick, so tick it when you set the check up. It costs its own credit per question, and a question with no AI Mode answer is left out of its mention rate the same way as an AI Overview that did not appear. The Google AI Mode visibility guide covers a first check on it alone.
- Gemini: in the default pick and in your free first check. Google's help page says Gemini shows a Sources button under an answer when sources are available, and that not every answer has them (View related sources from Gemini Apps, read on 20 September 2026), and the report keeps them under the answer. The Gemini visibility guide covers a first check on it alone.
- Perplexity: in the default pick. The Perplexity visibility guide covers a first check on it alone.
- Copilot: not in the default pick, ticked the same way as Google AI Mode. The Copilot visibility guide covers a first check on it alone.
How does AI brand monitoring track competitors?
AI brand monitoring needs no list from you: every check counts competitor mentions as well as yours, so the standings rank every name the answers mentioned by how many answers mentioned it, with your row marked. Track a name and, from the third check on, it has a line on the chart beside yours, with its count in the check before and in the latest one under the chart. Every answer is kept under the question that produced it, and a repeat asks the same list again, so each question's answers are compared from one check to the next.

How do you track which sources the AI answers cite?
Every check lists every website its answers were built from, ranked by how many answers cited each, with your site marked. On a repeat each check keeps its own sources list, so the websites two checks were built from read side by side, and a page you were added to shows on the next check's list if an answer cites it. The AI citation checker page describes the sources list and its URLs view.

Why does AI visibility change between checks?
Because the answers change. ChatGPT can search the web when it answers: OpenAI's help page says ChatGPT may search the web when a question would benefit from current information, and that its results and citations can be incomplete, outdated or incorrect (Searching the web with ChatGPT, read on 18 September 2026), so the page it reads for the same question can differ from one check to the next. An AI mention tracker keeps each answer as it was on the day it ran, word for word with its citations under it, so the two answers to one question can be read side by side.
What changed on History lists every answer where you were mentioned in one of the last two checks and not the other, with the AI engine and the question it answered.

Country changes the answers too, which is why AI search monitoring keeps one series per country in History: an AI engine can give a different list in a different market. On 18 September 2026 we asked ChatGPT for cosy puzzle games with no ads from the United States and again from the United Kingdom: it listed eight games in one answer and nine in the other, and not one name was in both.
How do I set up AI visibility tracking?
AI visibility tracking starts from one check: run it, then press Repeat on the report and choose how often and for how long.
- Run a check. Enter your website, approve or edit the questions the check proposes, pick the AI engines and the country, and run it.
- Choose how often: every month, every week or every day.
- Choose for how long: one, three, six or twelve months, which in 30-day months is 12 monthly, 51 weekly or 360 daily checks over the longest term.
The repeat then runs on its own.
What do I do when my AI visibility drops?
Open the answers that stopped mentioning you: each line under What changed is one AI engine and one question, and the pages that answer cited instead are the pages to read.
Then read the standings, the part of AI brand monitoring that shows which names went up on your questions: open those answers and see which pages they cited. A drop on one engine while the others are unchanged is a different problem from a drop everywhere, and the line per AI engine on History tells the two apart. Change something on your site or on the pages the answers cited, and the next check in the repeat shows what moved.
How much does AI visibility tracking cost?
AI visibility tracking costs one credit per question per AI engine each time it runs, the same as the check it repeats: 25 questions on the four AI engines a check asks by default is 100 credits a check, and the smallest pack is 50 credits for $9. There is no plan: the credits come from a pack bought once, and they last 12 months, the way a pay as you go AI visibility tracker is paid. One balance pays for every brand in the account, so an AI visibility agency tracks every client from it with no fee per brand.
| What | Credits |
|---|---|
| 25 questions on ChatGPT, for example | 25 |
| The same 25 on the four engines a check asks by default, once | 100 |
| The smallest pack, $9 | 50 |
| The $45 pack: ten of those checks, once or on a repeat | 1,000 |
| Your first check, free, no card: 5 questions on ChatGPT and Gemini | 10 |
Prices as of 20 September 2026, read from the pricing page.
How does an AI mention tracker compare with a subscription dashboard?
A repeat is an AI mention tracker paid per check from credits you already hold, and a subscription dashboard is paid by the month whether or not anything changed.
| What differs | A subscription dashboard | A MentionChecker repeat |
|---|---|---|
| What you pay for | The month, whether or not anything changed | Each check, as it runs |
| How often it runs | As many runs as the tier you pay for covers | Daily, weekly or monthly, for one, three, six or twelve months |
| Stopping | The plan is cancelled | Pause or turn it off any time, unused credits stay for 12 months |
| When the money runs out | The card is charged again | The repeat pauses, one email, and it resumes when you top up |
| Which AI engines | The ones the tier you pay for covers | Six on every pack, your pick per check |
| Starting | A plan | Your first check is free, then from $9 |
A repeat, for monthly and daily tracking alike: it runs the same check daily, weekly or monthly, each run paid from the balance, so even a daily check needs no monthly plan. A year of monthly checks on 25 questions and four AI engines is covered by the 3,000-credit pack, $59 on the pricing page read on 20 September 2026.
What do people ask about AI visibility tracking?
How do you read AI visibility tracking numbers?
Against your own check before and against the competitors in the standings, because no number is good for every brand. A MentionChecker check gives three: how often you were mentioned, your share of voice against every name the answers gave, and your average rank in the lists. AI brand monitoring compares each with the check before, and a rising mention rate with a falling share of voice means a competitor is rising faster. The AI visibility score page defines each number as the report counts it.
How often should you track AI visibility?
Run one MentionChecker check, then the same check a month later, and decide from what moved. A monthly repeat gives twelve reports a year, each with its movement against the one before. Weekly AI visibility monitoring suits a brand changing its website or its pages elsewhere, because each report shows whether the answers moved since the last one. Daily suits a launch or a campaign week. Every cadence runs the same check, with the same questions, AI engines and country, so the reports compare from one to the next.
Which questions should you track for AI visibility?
The questions people ask about what you do. Every question in a MentionChecker check is one you approved or wrote, proposed from your website, and a repeat asks exactly the same list again, so each answer is tracked under its question. A question whose answer stopped mentioning you is one line under What changed, with the AI engine that answered it, and the latest check holds that answer word for word. A question whose answer started mentioning you is a line the same way.
What is prompt tracking?
Prompt tracking is asking the AI engines the same list of questions again on a schedule and keeping each answer under the question that produced it, so a name that rose on one question is read on that question. MentionChecker calls them questions, because they are the questions people ask about what you do. Its repeat asks the list again, unchanged, daily, weekly or monthly, and every check stays in History as it was, so one question's answer in the check before reads beside the latest.
Does the country change AI visibility?
Yes. A brand checked from two countries gets one series per country in MentionChecker's History, and every movement is against the check before it in the same country. On 18 September 2026 ChatGPT listed eight cosy puzzle games from the United States and nine from the United Kingdom, and not one name was in both. The check asks from the country the people you serve are in, which is preselected from your web address.
What is an LLM monitoring tool?
An LLM monitoring tool asks the AI engines the same questions over time and records what each answer says about a brand. MentionChecker is one: it asks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot the questions people ask about what you do, on a schedule you set, and keeps every answer with its citations. The ranking of the best LLM monitoring tools scores it against the others.
Is AI visibility tracking a subscription?
No. There is no plan and no card charged on a schedule. A MentionChecker repeat, the same check run again daily, weekly or monthly, spends credits you already bought, which last 12 months, one check at a time, as each check runs. If the balance is short when a check is due, nothing runs, the repeat pauses, you get one email, and it resumes on its own once you top up.
Can I pause AI visibility tracking?
Yes. A MentionChecker repeat has Pause and Turn it off. Pause keeps every check you set up: resume it three months later and it still delivers all of them. Turn it off clears the scheduled checks instead, and the unused credits stay in your balance. Either way, every check that already ran stays in your History, so the series carries on from the last check that ran.
Can I export AI visibility tracking data?
Yes, every check. Every check in MentionChecker's History opens as the report it was on the day it ran, with every answer word for word and every citation under it. Any report can be shared by link with anyone, without a login, and downloaded as a PDF, so a check from three months ago can be sent on exactly as it was. The AI visibility report page describes the link, the PDF and the exports.
The About page says what MentionChecker is, and the page for AI assistants lists what it is and is not.